Using Content Analysis (CA) in Seeking the Opportunities for Alumni of English Department in Newspapers

This present study is designed to analyze a discourse of recent job vacancies in media. It aims to
help and gives a perspective regarding of the opportunity offered by media on their job vacancy pages. The data
of this study based its collection of 4.973 job vacancy ads in 2 largest newspapers in Riau Province from March
to April 2015. Using Content analysis in discourse analysis area as the framework this study tries to answer a
question in alumni’s mind “Where do we go after graduate?”. The analysis of this study reveals that the alumni
must see the opportunities offered both in non-teaching and the teaching category after they graduated from
university. This study shows that teaching category offers 149 (3%) positions and non-teaching category offers
more opportunities 1.668 (44%) positions from the total collections of 4.973 JV ads. The data also found the 10
most frequently jobs and the requirements posted in newspaper either in teaching or non-teaching category.
Key words: discourse, content-analysis, media, job vacancy, alumni