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Muslim-friendly assessment tool for hotel: how halal will you serve?

Suci, Alfred; Junaidi, Junaidi; Nanda, Tri Satria; Kadaryanto, Bagio; Van FC, Lucky Lhaura

How best to satisfy the needs and wishes of Muslim hotel guests is still
not clear, and an efective tool is necessary for measuring the
extended service of Muslim-friendly hotels. The study aims to formulate an instrument to assess the quantity and quality of halal items and
to classify hotels based on the absorption level. The tool is referred to
as MATEL, an acronym for “Muslim-Friendly Assessment Tool for
Hotels,” and examines four critical elements: a hotel’s products and
services, management, human resources, and fnances. The study
evaluated 12 subcategories and 38 operational areas. In general, the
MATEL accommodates and safeguards the Islamic values within the
hotel’s commercial aspects. This paper discusses the practical and
theoretical implications of the MATEL and features suggestions for
future work.
KEYWORDS
Muslim-friendly;
measurement tool; hotel
service development
Detail Information
Publisher
Routledge Taylor & Francis Group
Tahun
2020
Bahasa
en
Last Updated
2022-02-23T14:00:42Z
Subjects / Keywords
Akses Dokumen
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