COMPETITIVE STRATEGY UNIVERSITAS LANCANG KUNING PEKANBARU IN HIGHER EDUCATION INDUSTRY

This research is very important for Universitas Lancang Kuning to achieve their vision and mission to be superior in 2030, But at present at
external competation every university in Riau province is trying to creating excellence institute to compete become superior university in Riau
province, also adding with internal condition Universitas Lancang Kuning is not goog. So, Universitas Lancang Kuning needs good new
strategy in order that be able competed in higher education industry. The purpose of this research to help the Universitas Lancang Kuning can
compete in higher education industry at Riau Province by formulating and selection new strategies. This type of research uses descriptive
method. The location of the research was conducted at Universitas Lancang Kuning with 8 (eight) faculties. The types of data used in this study
are primary data and secondary data. Data collection techniques used interview techniques and observation and literature study. To creat compete strategy we use several method consists: vision and mission determination, external and internal environment analysis, SWOT-8K
analysis, SPACE matrix and QSPM matrix. The results of this research showed that Universitas Lancang Kuning can use stabilization growth with alternative choice of strategy that is aggressive growth in order to be superior university in 2030.