Analysis of Patient Preferences in Choosing Health Services at Ibnu Sina Islamic Hospital Pekanbaru

To survive and develop sustainably, hospitals must be able to respond to the
dynamics of change by knowing patient preferences to be able to provide
quality health services. This study was conducted on inpatients at RSI lbnu Sina
Pekanbaru with the aim of knowing the factors that influence patient
preferences from location, socio-economicfactors, service quality and patient
satisfaction as an intervening. Ihe research population was conducted on
inpatients at RSI lbnu Sina Pekanbaru with a research sample of 150 people
who were taken by simple random sampling method. The study used
quantitative analysis and descriptive statistics. For the analysis tool used
Structural Equation Model which is processed with SmartPL S2 Software. The
results of research analysis at RSI lbnu ina prove that the location of the
hospital, the socioeconomic status of the family, the quality of health services
affect patient satisfaction. Family location and patient satisfaction affect
patient preferences while the quality of health services does not affect patient
preferences. Patient satisfaction has an effect on mediating health servICe
quality variables on patient preferences, but patient satisfaction has no effect
on mediating location variables and socio-economic status variables on
patient preferences.