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The content trap : a strategist's guide to digital change

Bharat Anand - Nama Orang;

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Ketersediaan

Lokasi	Kode Eksemplar	No. Panggil	Status
My Library (Management)	GDA02674B	658.406 ANA c c.1	Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 658.406 ANA c c.1
Penerbit: New York: Random House, 2016
Deskripsi Fisik: xxxii + 423 hlm,; 22 cm..
Bahasa: English
ISBN/ISSN: 978-0-8129-9538-1
Klasifikasi: 658.406
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Komunikasi
Entrepreneurship
Mass media
Telecommunication
Business & Economics
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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